The start of a new era
The start of a new era.
We design high performance, state of the art wheels that are, at the same time, aesthetically beautiful. The constant research in functional design solutions married with an aesthetic dimension is in our DNA.
The shape of the profile, the finish and the “Direct Inmold Matt Finish” (DIMF) technology all contribute to the general look of a wheel, but they also have a clear technical influence on its performance. The new look of our products give the wheels a modern and clean aesthetic. All the technical specifications are set out with icons and clean, clear and essential lines, which contribute to the overall design of the product.
What we strive for is a feeling of satisfaction and excitement every time we climb on the bike, whatever the discipline. Riding a Fulcrum wheel must guarantee a superior feeling. The result of the perfect balance between form and function, hard to describe and quantify, but clearly perceptible when you try a Fulcrum wheel: a difference that you can feel and appreciate over time.